A Beginner’s Guide to Local SEO

Beginner's Guide to Local SEO

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Here at LLD, clients come to us for, among other things, our search engine optimization services.  And being that we specialize in helping startups and new businesses, many of these clients are, well, new to this process, and often think that SEO simply means getting to the top of the search results page for their particular industry.  However, since many of these new businesses are brick-and-mortar operations, they may get better value from local SEO, i.e. being at the top of LOCAL search results (people searching for recommendations in their area,) rather than ranking first in their category worldwide.  If you need a haircut in Boise, you’re more likely to search for “haircuts in Boise” than just “haircuts.”  However, now that Google usually knows the approximate location you’re searching from—especially if you’re searching from your phone—just typing in “haircuts” these days is likely to result in hair salons or barber shops that are actually in your area.  So Local SEO is a thing you should do, basically because local search is now the de facto way of searching for pretty much any product or service. Read on…

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SSL Encryption Demystified

SSL Encryption Demystified header

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Website security is one of the most common concerns among people who are launching new websites today, and rightly so. We’ve all heard horror stories about hackers, identity and credit card thieves, adware/malware perpetrators, and other miscreants lurking about on the Internet.  Data shows that almost half of all Americans have had their credit card data compromised, and identity theft hit an all-time in 2016.  So the first question most entrepreneurs who launch a startup ecommerce site—or any site that collects sensitive information—will ask is: how can I assure my customers that their data is safe?

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11 New Year’s Resolutions for Startups

11 New Year Resolutions for Startups

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It’s that time of year again—you know, those 6-8 weeks when suddenly the gym is filled to capacity with those who have resolved to finally get in shape, smokers quit for a while, and you start seeing a lot more people in the aisles at health food stores.  However cynical that may sound, the New Year is, in fact, as good a time as any to reassess your current lifestyle, habits, and assumptions and make those changes you’ve been putting off.  For entrepreneurs running a startup or small business, this may mean making changes that not only benefit you, but your business as well.

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5 Reasons an Email Newsletter is a Digital Marketing Must-Have

5 Reasons an Email Newsletter is a Digital Marketing Must-Have

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Often, when we recommend starting an email newsletter to clients who have come to LLD for our digital marketing services, many start off by being on-the-fence or indifferent to the idea.  A common objection we hear is,  “No one uses email anymore.” While a strong argument could have been made to this point under a decade ago, Read on…

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5 Ways to Create Site Content to Improve your Google Search Ranking

5 Ways to Improve your Google Search Ranking

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If you’re like most new small businesses and startups, you want to get a website up and running quickly so that customers can find you right away and start buying your products and services, leaving you with nothing left to do but retire to a private island?  Well, we hate to be the bearer of bad news, but getting visitors to your site requires requires great SEO, and that’s hard work, not the “if I build it, they will come” that so many of us assume. Read on…

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Five Common Misconceptions About Using WordPress to Build Your Business Website

Top 5 Wordpress misconceptions

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Here at Love Local Design, we proudly build a majority of our websites on the WordPress framework. WordPress has been around for almost 15 years, is used by 75 million websites worldwide, and we’re confident that it offers the most secure, versatile and user-friendly platform for almost any website. Whether you are a startup just getting off the ground with your first site, or a large corporation who deals with sensitive customer information (and we’ve built sites for both), WordPress is most often the best solution. Nonetheless, we often experience resistance Read on…

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Building an Online Presence for your New Business

Building an online presence for your new business

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You’ve had an idea for a business for awhile now, and you’re finally ready to take the plunge! Or maybe you’ve had a business for awhile and now you’re ready to start putting yourself out there. Whatever your particular case, this is an exciting time – but building an online presence can be a bit intimidating. When new clients come to us, they often want our Digital Kickoff Package which includes a website, social media branding (profile icons, headers, post templates), and an email marketing template. Those materials are an excellent place to start! But then… how do we begin building Read on…

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7 Best Resources for Starting a Business in Connecticut

7 best resources for CT startups.

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Do you have a great idea for a business and think you’ll have to move to New York or L.A. to stand a chance of “making it?” Well, we’ve got some great news for Connecticut startups – one of the best places to start your small business is right here in the Constitution State. In 2016, Business Insider ranked Connecticut #12 in their list of best states to start a business, and that’s ahead of BOTH New York and California who Read on…

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